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Our tested 6 steps process for your growth.

Experience effortless pipeline creation and take your business to new heights!
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2 Steps
Process for B2B success
0 %
Growth
Qualified Leads

Proven, predictible, B2B Strategy

Our 6 steps Process

Step 1 - Research and Setup
  • Before we start we need to research the company and create the whole setup based on the needs and possibilities.
    • Step 2 - Experimentation Phase
  • Elevate your marketing game by launching conversion-focused campaigns that double as experiments.
  • Collect proper data and analytics to take your business to new heights in the market!
    • Step 3 - Gather positive signals
  • Gather the building blocks of success by collecting both quantitative and qualitative data.
  • Use this data to measure correlation to pipeline production and get ahead of the game!
    • Step 4 - Repeat, Learn, Repeat
  • Achieve measurable results by replicating successful strategies.
  • Drive consistently pipeline month-over-month.
  • Draw learnings out of that and repeat it.
    • Step 5 - The Plan & Resources to Scale
  • Position your business for success by setting up processes, talent, technology, and analytics that allow for consistent execution of successful programs at scale.
    • Step 6 - Integrate & Handover
  • Drive pipeline growth from day one by integrating proven revenue programs into your company.
  • Allow your team to operate, monitor, and optimize for maximum success!

    • Phase

    Phase 1
    Sales & Marketing Research Phase + ICP Validation

    Activity

    Research
    Demographic Data
    Firmographic Data
    Tehnographic Data
    Psychographic Data
    ICP Validation
    Target Audience
    Intent Data
    Market Events
    (Possible) Triggers

    Outcome

    ABM & ABS Alignment Plan
    Account List. First 100
    Implementation Paper. How to…

    Phase

    PHASE 2: Setup
    Experimentation and gathering first positive results.

    Activity

    System Setup
    Software Acquisition & Setup
    Website analysis and improvement, (if needed)
    Lead Magnets PDFs (generate if needed)
    Tracking (GA, Gads, GTM, GSC, In, Fb, etc)
    Similar Name Domain (To not damage the main domain)

    Outcome

    Improved Website with Tracking.
    Improved Website with Tracking.
    Toolstack setup for your needs
    2 PDFs for LeadGen forms and Website forms
    Email Sequences with 3 emails, first batch

    Phase

    PHASE 3: Campaigns and Outreach
    Repeat > Learn > Repeat.

    Activity

    Campaigns Stragety
    Value Proposition and Thesis
    Message Market Fit Strategy
    A / B / C / X Experimentation & Improvements
    New Campaign Ideas, New sources and Lists (if necessary)
    Multi Channel Outreach
    Ads
    Phone
    Email
    Web
    Social
    SMS

    Outcome

    Meetings booked

    Qualified Leads & Appointments
    Campaign improvement suggestions Guide
    Batches of 300 emails / company with different messages
    150 Linkedin Interactions per week (Connect, send message, invite to event, etc)

    Phase

    PHASE4: Scale 
    The Plan & Resources to Scale.

    Activity

    System Setup
    Web
    Lead Magnets PDFs (generate if needed)

    Outcome

    ABM & ABS Alignment Plan

    We specialize in B2B marketing strategies that help businesses grow by identifying and targeting high-value accounts based on interaction and intent data.

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    About Outbound.Works
    Offices
    • Office United States
    • Las Vegas
    • Office Romania
    • Cluj-Napoca